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Media Relations Training
Media interviews provide an organization with many opportunities—and many challenges. In a live interview, a spokesperson only has seconds or minutes to articulate the company’s key messages. Body language can say as much as the spoken word. And if the spokesperson misspeaks, sometimes there isn’t an opportunity to correct the statement.
Lovell Public Relations’ media training combines the agency’s years of practice in preparing clients to participate in media interviews with the benefit of expertise from both sides—the spokesperson and the reporter. The agency incorporates local and regional media representatives into each training session that includes a taped mock interview session. The participants receive candid feedback from the trainer and the reporter, which will better equip them for a real interview situation.
Through Lovell Public Relations’ individual or group media training, trainees learn how to:
Have confidence when speaking to reporters
Take control of an out-of-control interview
Communicate an organization’s main messages
Identify the methods some reporters use during interviews
Make a media interview work to the organization’s advantage
Dress for a broadcast interview
Portray body language appropriate to the message
Crisis Management Training
When a crisis hits a company, the losses can be devastating, unless the crisis is carefully navigated. The key to handling a crisis successfully is directly tied to planning and preparation long before the crisis hits. Lovell Public Relations offers various levels of crisis services including:
One-on-one training
Small group training
Crisis management plan development
Crisis counseling
Lovell Public Relations has trained CEOs, COOs, senior management and marketing executives, and security personnel. The crisis training incorporates the agency’s many years of preparing clients for crises and guiding others through actual crisis events. Lovell Public Relations invites local, regional and national media representatives to participate in a portion of each training session. The expertise and interaction with the reporters and producers provides the trainees with an opportunity to hear directly from the source on what they are looking for during a crisis.
The individual or group training includes:
Understanding the basics of crisis management
Working with the media
Dealing with a crisis before, during and after it occurs
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A company spokesperson should be forthright in dealing with media questions. There are, however, some questions he or she simply cannot and should not answer. Betty Lovell has some tips on "Working with the Media in a Crisis."